Designer
Microsoft
At Microsoft, I had the opportunity to develop a comprehensive content and brand strategy that spanned across various products on Microsoft.com. This involved crafting a cohesive and compelling narrative to engage users and support the business objectives. I was responsible for generating innovative creative concepts and executing impactful campaigns that resonated with the target audience.
Dashlane
I had the opportunity to work on the company’s full creative rebrand. Dashlane partnered with Eddie Opara at Pentagram to create a new brand identity. I collaborated with in-house and freelance creative directors to expand our library of photographic collages and icons to use on the Dashlane blog and across all marketing materials such as email designs, social media assets, and digital ads.
Leading up to the rebrand, Dashlane partnered with IV Studio to refresh our illustration style. Working within this new style, I created additional characters and original illustrations for organic social media collateral.
Oliver Space
For the activation launch of the brand into new cities and markets, I created renewed branding and social media collateral to increase brand awareness.
Heineken
While freelancing at HIYO DESIGN I had the opportunity to create neon sign concepts for the Heineken Activation campaign in Puerto Rico.
Objective
Objective is a wellness brand under the Clorox parent company. I had a freelance opportunity to work on animated illustrations for their pop up shop in Brooklyn. The animations were presented on a kiosk accompanying a quiz.
Blink Fitness
While freelancing at the Annex88 creative agency, I worked on creating GIPHY stickers for Blink Fitness’ #WeFitTogether social media campaign.
Oddsailor
An ongoing collaborative project with focused attention on queer women’s individuality and musings on honest experiences, oddsailor aspires to connect to their audience through zines and illustrations to form a collective understanding of the queer female narrative through raw transparency.
